Sectors
Sector knowledge. One adaptable approach.
Every industry has its own systems, rules and ways of working. We start by understanding those realities, then design the workflows, controls and technology that help people do the work better. Our modular APPs approach lets clients keep valuable systems while building the capability around them.
Financial services and insurance
Working within the financial services sector to automate complex work processes and enhance growth functions.
- Claims Processes
- Cross Sell
- Churn / Retention
Human judgement
People retain responsibility for consequential decisions.
Recruitment and talent
Giving recruitment businesses the platform to future proof their offerings, with a complete Recruitment operating system.
- Role intelligence
- Evidence-led shortlists
- Client collaboration
Human judgement
People decide who is put forward.
People
Working with people functions, to identify, train, and build greater connected adoption of AI and automation within their businesses.
- Recruitment flow
- Learning and development
- Resource augmentation
Human judgement
Work with the people, and help them grow.
Retail
Optimising end to end processes and customer engagement for the retail firms.
- Site operations
- In store connected experiences
- Supply chain management
Human judgement
Empowering retail leaders with the tools and insights that allow them to grow.
Investments and professional services
Giving the power of AI to leading investment firms, to identify and acquire organisations, and providing the services to transform these portfolio companies with the transformation needed to re-operationalise and grow with APPs technology.
- Market intelligence
- Due Dill Agents
- Recruitment
Human judgement
Advice and commitments stay with accountable people.
Sport
Working with Sports brands / clubs to provide the Operating system that introduces true operational efficiency, and removing human subjectivity within talent identification and development.
- Talent Development
- Financial Operations
- Club intelligence
Human judgement
Empower the human IP with connected insights.
Marketing and media
Connecting marketing functions, with end to end automation and intelligent use of AI to engage customers in today’s new age.
- End to end media management
- Marketing memory
- AI creative production
Human judgement
Marketeers own the output and outcomes.
Specialist areas
Financial services and insurance
The operational challenge
Cases are document-heavy. Underwriting, claims, referrals, compliance checks and approvals move across people and systems, while operational visibility around core platforms is often incomplete.
Example solutions
- Workflows that assemble the documents and checks a person needs for a case
- Referral and approval routes with a record of what was reviewed and who approved it
- Operational visibility of work in progress around the core platforms already in use
Example systems
Policy, claims or underwriting platforms, document stores, CRM, and the inboxes or trackers teams use when the core system does not cover the step.
Where human review, approval or judgement remains important
Underwriting and claims decisions, compliance exceptions, and any approval with a customer, regulatory or financial consequence stay with accountable people.
Recruitment and talent
The operational challenge
Candidate and role knowledge is spread across people, inboxes and systems. Shortlists, outreach, complex approvals and client collaboration depend on context that an ATS or CRM often does not hold on its own.
Example solutions
- Candidate and role intelligence tied to the evidence behind it
- Evidence-led shortlists and support for outreach
- Workflows for complex approvals and client collaboration
- Organisational memory that sits around the ATS and CRM already in use
Example systems
ATS and CRM platforms, email, document stores, and the notes or spreadsheets teams keep alongside them.
Where human review, approval or judgement remains important
Who is put forward, how a candidate is represented, what is promised to a client, and any hiring or engagement decision.
Sport
The operational challenge
Talent and succession planning, partner and commercial workflows, and club or rights-holder operations often rely on fragmented knowledge. Decisions need evidence that is slow to assemble.
Example solutions
- Talent and succession planning grounded in evidence the organisation already holds
- Partner and commercial workflows with clearer handovers and approvals
- A connected view of club or rights-holder operations across the tools teams already use
Example systems
Squad or performance records, CRM, contract and rights stores, finance tools, and shared documents.
Where human review, approval or judgement remains important
Selection, succession, commercial commitments, and decisions that affect athletes, partners or rights.
Marketing and media
The operational challenge
Moving from brief to activation crosses creative production, localisation, rights and compliance checks, approvals and performance feedback. The handovers between those steps are often manual and hard to see.
Example solutions
- Brief-to-activation workflows with a visible status for each step
- Coordination of creative production and localisation
- Rights and compliance checks before work is released
- Approval routes, and a path for performance feedback to reach the people who need it
Example systems
DAM, CMS, project tools, rights records, and the analytics or distribution platforms already in use.
Where human review, approval or judgement remains important
Creative and editorial judgement, brand and legal approval, and the decision to publish or release.
Retail and multi-site operations
The operational challenge
Staff workflows, customer interactions, stock and maintenance signals, incidents, handovers and cross-site reporting are difficult to see as one operation.
Example solutions
- Staff workflows and handovers that survive a shift change
- A clear path for incidents and customer issues
- Stock and maintenance signals brought into the workflow where people act on them
- Cross-site reporting that uses the systems each site already runs
Example systems
Point of sale, workforce tools, inventory, maintenance or facilities systems, and local trackers.
Where human review, approval or judgement remains important
Customer remedies, safety issues, staffing decisions, and exceptions that a site needs someone to own.
Investment and professional services
The operational challenge
Opportunity and proposal work, research, portfolio or project intelligence, document review and approvals are slowed by material and governance that sit in different places.
Example solutions
- Opportunity and proposal workflows with a clear owner at each step
- Research synthesis for a defined question, with the sources kept visible
- Portfolio or project intelligence assembled for the people who use it
- Document review and governed approvals
Example systems
CRM, document management, research libraries, and portfolio or project systems.
Where human review, approval or judgement remains important
Advice to a client, investment or engagement decisions, and any approval that commits the firm.
Which workflow is holding your organisation back?
Tell us the outcome you need, the systems you already rely on, and where work gets stuck. We will help identify a practical starting point.
Every engagement starts with the same question
WitO: What is the Outcome?
Tell us what you are trying to achieve. We will tell you, honestly, what it takes to get there, and whether we are the right partner to help.