Last updated: 8 July 2026
Privacy Policy
This policy explains how OutcomePath handles your personal data and how we use cookies on this website.
Who we are
OutcomePath ("we", "us", "our") operates https://www.outcomepath.co.uk. If you have questions about this policy or your data, contact us at hello@outcomepath.co.uk.
What personal data we collect
Contact form: when you submit our contact form, we receive the information you provide (such as your name, email address, and message).
Analytics (only if you accept cookies): if you consent to analytics cookies, Google Analytics collects information about how you use our website, such as pages visited, approximate location (country/city level), device and browser type, and referral source. Google may process this data in the United States and other countries.
We do not sell your personal data.
Lawful basis for processing
Contact enquiries: we process your form submission to respond to your enquiry. This is in our legitimate interests in running our business and communicating with prospective clients, or to take steps at your request before entering a contract.
Analytics: we only use Google Analytics if you give consent via our cookie banner. You can withdraw consent at any time using the Cookie settings link in the footer.
Essential site operation: storing your cookie preference is strictly necessary to remember your choice.
Third parties
Google Analytics (Google LLC): website usage statistics, only when you accept analytics cookies. See Google's privacy policy at https://policies.google.com/privacy.
Netlify (Netlify, Inc.): hosts our website and processes contact form submissions on our behalf. Netlify may set cookies when you submit the contact form for spam protection and form handling.
How long we keep data
Contact form submissions are kept only as long as needed to respond to your enquiry and for reasonable business record-keeping, unless a longer period is required by law.
Google Analytics data retention is configured in our Google Analytics account (typically up to 14 months for standard reports).
Your cookie consent preference is stored in your browser until you clear it or we update our cookie policy (which may prompt you to choose again).
Your rights
Under UK data protection law, you have rights including access, rectification, erasure, restriction, objection, and data portability (where applicable).
To exercise your rights, email us at hello@outcomepath.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at https://ico.org.uk.
Withdrawing cookie consent
You can change your cookie preferences at any time by clicking Cookie settings in the website footer. If you reject analytics cookies, Google Analytics will not load on future visits (until you accept).
You can also clear cookies and site data in your browser settings.
This policy may be updated from time to time. The date at the top of this page shows when it was last revised.